--- title: Marketing and business systems for engineering & industrial companies | Fortiv description: Fortiv helps industrial and engineering businesses connect marketing, business systems and execution to build demand, manage opportunities and support growth. image: https://fortiv.com.au/hubfs/Fortiv_og_image_1.png --- [![fortiv\_logo](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "fortiv_logo")](https://fortiv.com.au) - [Marketing](https://fortiv.com.au/marketing) - [Business Systems](https://fortiv.com.au/business-systems) - [Ways We Work](https://fortiv.com.au/ways-we-work) - [About](https://fortiv.com.au/about) - [Contact](https://fortiv.com.au/contact) [![fortiv\_logo](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "fortiv_logo")](https://fortiv.com.au) - [Marketing](https://fortiv.com.au/marketing) - [Business Systems](https://fortiv.com.au/business-systems) - [Ways We Work](https://fortiv.com.au/ways-we-work) - [About](https://fortiv.com.au/about) - [Contact](https://fortiv.com.au/contact) [![fortiv\_logo](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "fortiv_logo")](https://fortiv.com.au) - [Marketing](https://fortiv.com.au/marketing) - [Business Systems](https://fortiv.com.au/business-systems) - [Ways We Work](https://fortiv.com.au/ways-we-work) - [About](https://fortiv.com.au/about) - [Contact](https://fortiv.com.au/contact) FOR ENGINEERING & INDUSTRIAL BUSINESSES # Marketing and Systems built around how you sell.   We help engineering and industrial businesses build demand, manage opportunities and grow customer value through better marketing and business systems. [Explore how we help ↓](https://fortiv.com.au#how-we-help) ### Market Direction     ### Demand     ### Pipeline     ### Customer Growth     ### Business Systems CRM • Data • Workflows • Automation • Reporting   Continuous optimisation   The Commercial Gap ## Technical capability is rarely the limiting factor. Engineering and industrial businesses are often built on deep expertise, proven delivery and years of industry knowledge. The challenge is making that capability visible, creating consistent demand and ensuring opportunities and customer information move effectively through the business.   ### The value is difficult to communicate Complex products and specialist expertise are not always easy for customers to understand, compare or connect with a clear commercial need.   ### Commercial activity is disconnected Marketing, sales follow-up and customer engagement may all be happening, but not always as one coordinated process with clear ownership.   ### Information is difficult to act on Opportunities, customer knowledge and performance data often sit across different people, platforms and spreadsheets. How We help ## Bring the commercial system together. The gaps between marketing, sales, customer activity and business systems are often where opportunities get lost. We work across those areas to connect the pieces and improve how the business attracts, manages and grows customers.   ### Marketing Helping the business understand its market, communicate complex value, create demand and support customer growth. Typical Areas Positioning and go-to-market Websites, campaigns and technical content Customer, channel and aftermarket marketing [Explore Marketing →](https://fortiv.com.au/marketing?hsLang=en-au)   ### Business Systems Improving how information is structured, how platforms connect and how data supports decisions and day-to-day work. Typical Areas CRM and commercial data Reporting and analysis Integration, automation and AI [Explore Business Systems →](https://fortiv.com.au/business-systems?hsLang=en-au) Some priorities sit within marketing. Others sit within business systems, data or process. Many sit across both. Selected Outcomes ## Built around outcomes, not activity. Across different businesses and commercial priorities, our work has helped build pipeline, increase repeat orders, create opportunities beyond existing networks and bring new products to market. Results shown relate to separate client engagements. Industrial Distributor   ### 309 Qualified Leads. $8.4M Pipeline. Following a complete overhaul of marketing, CRM and reporting, the business generated 309 qualified leads and $8.4 million in pipeline opportunities within 12 months. Engineering Consultancy   ### From Referral-Led Growth to $2.3M in Pipeline. Clarified the firm’s positioning, packaged its services more clearly and introduced case studies, targeted content and CRM follow-up to generate opportunities beyond referrals. Mining Equipment Supplier   ### 18% Increase in Genuine Parts Orders. Mapped the installed equipment base to each customer and built a proactive aftersales journey around the equipment lifecycle, increasing genuine parts orders by 18%. Construction Technology Company   ### From Engineering Concept to Commercial Launch. Developed the positioning and market-facing assets required to transform a complex technical concept into a market-ready product, then supported its introduction to the global market. Ways We Work ## Start where you need us. Our involvement can begin with strategic direction, a defined piece of work or continued ownership. The right approach depends on the priority, your internal capability and the level of support required.   ### Advisory Direction, prioritisation and practical decision support.   ### Design & Implementation Focused projects to build, improve or connect what is needed.   ### Ongoing Partnership Continued ownership, execution and optimisation alongside your team. [Explore ways we work →](https://fortiv.com.au/ways-we-work?hsLang=en-au) ## LET'S TALK ## Let’s start with what matters most. Tell us what you’re trying to achieve, what’s already in place and what needs to change. We’ll use that context to make the first conversation useful. ![Logo Main Black](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "Logo Main Black") We help engineering and industrial businesses connect marketing, business systems and execution.   Brisbane, Australia [connect@fortiv.com.au](mailto:connect@fortiv.com.au) [+61 7 4439 9091](tel:+61744399091) [LinkedIn](https://www.linkedin.com/company/fortivau/) ##### Explore - [Marketing](https://fortiv.com.au/marketing) - [Business Systems](https://fortiv.com.au/business-systems) - [Ways We Work](https://fortiv.com.au/ways-we-work) - [About](https://fortiv.com.au/about) - [Contact](https://fortiv.com.au/contact) © 2026 Fortiv Pty Ltd. All rights reserved. · ABN 15 685 373 719 [Privacy Policy](https://fortiv.com.au/privacy-policy?hsLang=en-au) · [Website Terms](https://fortiv.com.au/website-terms?hsLang=en-au)