---
title: B2B Marketing for Industrial & Engineering Businesses | Fortiv
description: Strategic and practical marketing for industrial and engineering businesses, from positioning and websites to demand generation, CRM follow-up and customer growth.
image: https://fortiv.com.au/hubfs/Fortiv_og_image_1.png
---

[![fortiv\_logo](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "fortiv_logo")](https://fortiv.com.au?hsLang=en-au)

- [Marketing](https://fortiv.com.au/marketing)
- [Business Systems](https://fortiv.com.au/business-systems)
- [Ways We Work](https://fortiv.com.au/ways-we-work)
- [About](https://fortiv.com.au/about)
- [Contact](https://fortiv.com.au/contact)

[![fortiv\_logo](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "fortiv_logo")](https://fortiv.com.au?hsLang=en-au)

- [Marketing](https://fortiv.com.au/marketing)
- [Business Systems](https://fortiv.com.au/business-systems)
- [Ways We Work](https://fortiv.com.au/ways-we-work)
- [About](https://fortiv.com.au/about)
- [Contact](https://fortiv.com.au/contact)

[![fortiv\_logo](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "fortiv_logo")](https://fortiv.com.au?hsLang=en-au)

- [Marketing](https://fortiv.com.au/marketing)
- [Business Systems](https://fortiv.com.au/business-systems)
- [Ways We Work](https://fortiv.com.au/ways-we-work)
- [About](https://fortiv.com.au/about)
- [Contact](https://fortiv.com.au/contact)

For Engineering & Industrial Businesses

# Marketing for complex sales.

 

Complex products, specialist services and long sales cycles require a specific approach to marketing.

From positioning and product communication to websites, campaigns and ongoing optimisation, we help engineering and industrial businesses build marketing that communicates value, creates demand, and supports commercial outcomes.

[Explore the marketing function ↓](https://fortiv.com.au/marketing#marketing-function)

Complex products

Specialist services

Long sales cycles

The Marketing Function

## Marketing across the full commercial lifecycle

 

For technical businesses, marketing extends well beyond campaigns and lead generation. It shapes how the business approaches a market, communicates value, creates and develops demand, supports customers and improves commercial performance over time.

 01

### Set Market Direction

Understanding the business, its customers and commercial priorities to determine where marketing investment should focus and where the strongest opportunities for growth exist.

 02

### Communicate Value

Turning complex products, specialist services and technical expertise into communication that helps customers understand the value and supports more effective sales conversations.

 03

### Build Demand

Creating awareness, generating quality opportunities and supporting buyers through longer sales journeys, from initial engagement through to CRM, sales follow-up and pipeline development.

 04

### Grow Customer Value

Supporting customers beyond the initial sale to strengthen adoption, repeat business, aftermarket revenue, renewals and longer-term account growth.

 05

### Measure & Improve

Connecting marketing activity with opportunity quality, pipeline, revenue, customer behaviour and the true cost of growth, using those insights to improve priorities and investment decisions over time.

 

What This Looks Like in Practice

### Market and communication

Positioning and go-to-market

Brand, messaging and websites

Technical content and sales enablement

### Demand and engagement

SEO and paid media

Campaigns, events and product launches

Email, automation and lead nurturing

### Customer and performance

Customer, channel and aftermarket marketing

CRM, pipeline and lead management

Commercial reporting and optimisation

Marketing + Business Systems

## Where marketing connects with the wider business.

 

Marketing does not operate in isolation. Its effectiveness depends on how opportunities are captured, how sales follow-up is managed, how customer information is used and how performance is measured.

This often brings our work into CRM, customer data, sales processes and reporting, connecting marketing activity with pipeline, revenue and customer growth.

Marketing

 

- Market direction
- Value communication
- Demand
- Customer growth
- Measurement

Connected through

 

- CRM
- Customer data
- Reporting
- Workflows

Business Systems

 

- System integration
- Workflow automation
- AI Adoption

Business Systems takes that connection further by improving the workflows, integrations and automation behind how the business operates.

[Explore Business Systems →](https://fortiv.com.au/business-systems?hsLang=en-au)

## LET'S TALK

## Let’s talk about your marketing.

Tell us a little about your business, what you’re trying to improve and where marketing currently sits. We’ll come back to you with a practical view of what may need attention first.

![Logo Main Black](https://fortiv.com.au/hubfs/Logo%20Main%20Black.svg "Logo Main Black")

We help engineering and industrial businesses connect marketing, business systems and execution.

 

Brisbane, Australia

[connect@fortiv.com.au](mailto:connect@fortiv.com.au) [+61 7 4439 9091](tel:+61744399091) [LinkedIn](https://www.linkedin.com/company/fortivau/)

##### Explore

- [Marketing](https://fortiv.com.au/marketing)
- [Business Systems](https://fortiv.com.au/business-systems)
- [Ways We Work](https://fortiv.com.au/ways-we-work)
- [About](https://fortiv.com.au/about)
- [Contact](https://fortiv.com.au/contact)

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